TEAM USA Watch Parties + FIFA Alley at Hotel Roanoke

The Hotel Roanoke & Conference Center is bringing the excitement of the FIFA World Cup™ to the heart of downtown Roanoke this summer with the debut of FIFA Alley and the Outdoor Beer Garden, a new seasonal gathering place designed to bring together sports, entertainment, food, drinks, and community from June 11 through July 19, 2026.Located in the hotel's iconic Peacock Alley and Garden Courtyard, FIFA Alley will transform the outdoor spaces into a vibrant destination where guests can enjoy World Cup match broadcasts, live entertainment, outdoor games, award-winning food and beverages, and unforgettable summer nights under the stars. Connected directly to The Hotel Roanoke & Conference Center and just steps from downtown Roanoke, FIFA Alley combines World Cup action with the hotel's signature hospitality, creating a welcoming atmosphere for guests of all ages.Throughout the tournament, visitors can enjoy:• Live World Cup match broadcasts on indoor and outdoor screens• The Outdoor Beer Garden featuring rotating beers and summer drink specials• Live entertainment on select evenings• Cornhole and lawn games• Specialty cocktails and frozen summer favorites• Casual summer fare and shareable bites• Family-friendly afternoons and lively evenings• An extension of the beloved 1882 Lobby Bar experienceIn addition to match viewing, FIFA Alley will serve as Roanoke's summer gathering place, offering a season-long calendar of entertainment, food and beverage features, and outdoor experiences designed to showcase the energy of downtown and the hospitality for which The Hotel Roanoke is known.