The Sugar Hollows @ FloydFest 2026

With twangy vocals, tasteful guitar licks, and sweet lap steel swells, The Sugar Hollows is “some kind of rock band” from Richmond, Virginia. Shaped by years on the road and releases including 2024’s Radio Waves, the band has built a sound rooted in movement, reflection, and forward momentum. Following a strong run of festival performances throughout 2025, The Sugar Hollows continue to grow their sound and name across the region and beyond. Often considered “coastal country” by listeners, The Sugar Hollows are always chasing the next creative horizon, with a third LP arriving summer 2026. LONG BIO The Sugar Hollows are a Richmond, Virginia–based rock band known for their twangy vocals, tasteful guitar licks, and sweet lap steel swells. With a sound shaped by years on the road and a deep connection to Richmond’s vibrant music scene, the band draws from southern storytelling to craft songs full of movement, reflection, and forward momentum. Their 2024 release, Radio Waves, showcases their ability to blend heartfelt lyricism with dynamic, engaging arrangements, earning them a devoted following and critical praise. After a standout series of festival performances throughout 2025, The Sugar Hollows continue to expand their reach across the region and beyond. Often described by listeners as “coastal country,” their music evokes both the warmth of home and the excitement of exploration. With a third LP set for summer 2026, the band is relentlessly chasing the next creative horizon, inviting audiences to join them on a journey that is as much about storytelling as it is about sound.